The artwork was streamlined, simplified for television budgets, and the entries were completed at a breakneck pace 220 made-for-television cartoons were produced in two years. The series was produced using limited animation techniques, whose production values contrasted sharply to the theatrical shorts. Famous Studios, which produced the theatrical entries from 1942 to 1957, also returned, although by this point it had been renamed Paramount Cartoon Studios. Jack Mercer, Mae Questel and Jackson Beck returned for this series, which was produced by several different animation companies, including Larry Harmon Pictures, Rembrandt Films, Halas and Batchelor, Gerald Ray Studios, Jack Kinney Productions, and Italy-based animation company Corona Cinematografica. Al Brodax served as executive producer of the cartoons for King Features' then-newly created television production and distribution division (known today as Hearst Entertainment, named after King Features' parent company, Hearst Communications). In order to capitalize on Popeye's television popularity, King Features hastily commissioned a new series of made-for-TV Popeye animated shorts. King Features Syndicate, which owned the rights to the "Popeye" character, did not earn any money from the syndication of the theatrical shorts. In the late 1950s, the original Popeye the Sailor theatrical shorts released by Paramount Pictures from 1933 to 1957 began airing in many television markets and garnered huge ratings. 3.2 Rembrandt Films/Halas and Batchelor.
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